Social network and enterprise Essay Example | Topics and Well Written Essays - 2000 words

Social internet and enterprise - Essay ExampleThe researcher gathered the information by conducting an extensive literature survey of journals, reports, books, statistics from relevant agencies and other reputable sources that provided important information about the company. The reports utilize articles published in the recent dates to ensure that the most recent statistics are used in describing the site at the company. Starbucks ranks among the top global enterprises that have successively adopted effective companionable network plans. This validates the extract of the company because other enterprises can learn from the company. According to Evans (2012), social network provides the ultimate strategy of running businesses in the contemporary world. This affirms the need of evaluating the subject in order to empower businesses with the essential knowledge of social network that would enable them improve their performances. 2.0 Main Findings 2.1 Advantages of social networkin g presence at Starbucks The report identified the consequent factors as the major advantages and the disadvantage of adoption of social network strategy at Starbucks. Initially, social network has develop the Starbucks tarnish popularity and equity. ... This highlights the effect of the social network in developing the companys brand because this year presents the time when Starbucks adopted a functional social network strategy. Perera et al. (2009) affirms that Starbucks has grown its brand through mergers, joint ventures and internationalization. This is promoted by the Starbucks technology-based marketing strategy that attracts global investors. Through the social network, Starbucks developed from a local retail business to multinational enterprise. Furthermore, the social network has provided Starbucks with an effective strategy of astir(p) their customer serving and feedback. Emily (2010) argues that providing support to consumers is an important practice that determines c ompanys success. The scholar indicates that business should reply to customers inquiries in a helpful manner without considering whether the input is good or bad. Starbucks has its bewilder of social network that it operates under the title My Starbucks Idea (Gallaugher & Ransbotham, 2010 p. 199). The site allows users to view suggestions from others, vote on proposals and break out the results. This strategic site has considerably increased the quality of the companys customer service (Evans, 2012 p. 64). Sigala conducted an inquiry to determine the effect of the social network and customer involvement on the companys performance. The scholar used the Netnography approach to analyze his data. The study highlighted that online customers interaction provided the customers with an opportunity of share and understanding the context of using the companys services (Sigala, 2012 p. 966). This practice triggers emotions and